DIGIT_ARENA
Leader name
Idiap
Partners
ESCONCEPT
Funding
CTI
Start
2014-12-01
Stop
2016-07-30
People
FLEURET François
Groups
Sport events now use dynamic advertisement by means of LED pitch perimeter boards. Digit Arena innovative technology will create on the fly new,
customized advertisement. This will be achieved by seamlessly replacing targeted advertisement content in the TV image, by means of computer vision
algorithms. Digit Arena targets 10% TV rights or marketing revenue increase for the sports associations selling geo specific sponsorships for international
viewers.