MACADAMS

The goal of the project is to build and deliver a complete "stadium to broadcaster" integrated value chain delivering the most reliable and effective custom live advertisement replacement solution. The physical outcome of the project are two boxes linked with a satellite feed that run an improved version of the ES-Concept banner replacement system. The transmission box sitting at the ingest point of the satellite feed. The reception box standing in the broadcaster’s premises, receiving the live signal and processing the adequate signal composition.